Daymond John

FUBU CEO Daymond John is all about endless possibilites. What began in 1992 as a hat business run by John and his friends from a basement in Queens, NY is today a $450 million enterprise that's revolutionized the fashion industry and helped define the look of young America.

John is a product of a young child's aspirations to be more than a storeowner, but rather the head of a corporation. He has come a long way since owning a commuter van service to being the CEO and president of a much celebrated retail enterprise. But it didn't happen overnight! John took out a $100,000 mortgage on his mother's house and moved his operation into the basement. With the help of neighborhood friends Alexander Martin (VP) Keith Perrin (co-founder) and Carl Brown (co-founder), who shared his vision, Team FUBU was born. FUBU gradually expanded their line to include hockey jerseys, T-shirts and baseball caps. After finding it difficult to market their clothing through traditional advertising channels, they succeeded in promoting its line by using celebrities and hip hop artists, most notably LL Cool J.

FUBU represents determination, excellence, and boldness - characteristics that the company's CEO embodies as well. John oversees the organization's production flow, which involves dealing with every aspect of the FUBU structure. "My job is to take our ideas and funnel it all together. We are the consumer making for the consumer." That uncomplicated approach is the force behind the company's success. It is also why FUBU continues to grow and evolve. John is always receptive to pursuing different ventures. The word risk and entrepreneur go hand-in-hand. Making the FUBU name synonymous with the music and entertainment industry, as it is with the fashion world, is an objective for John. However, longevity for FUBU is his main goal. "We are in this for the long run."

FUBU has received numerous honors for entrepreneurial achievements including - NAACP's "Entrepreneurs of the Year" Award; Congressional Achievement Award for Entrepreneurship; the Essence Award; N.Y. African American Business Awards' "Outstanding Business Achievement" Award; and a Citation of Honor for "Team FUBU" from the Office of the President, Borough of Queens, City of New York.

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